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American Property Financial
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Provided to you Exclusively by
The Most Creative Lender
in San Antonio
Joe Mays
American Property Financial
Office: 210-614-8951
Fax: 210-614-8952
Toll Free: 800-738-5626
E-Mail: hjmays@aol.com
Website: www.saloans.com
Joe Mays
For the week of Jan 21, 2019 --- Vol. 17, Issue 3
In This Issue
Last Week in Review: Stocks continue their winning ways

Forecast for the Week: Light news week ahead of Fed

View: Learn more about how social media can help grow your business

Last Week in Review
Home loan rates finished this week near unchanged and remain near 9-month lows -- so we have that going for us.

Most of the week's news was pretty bond friendly, including Brexit uncertainty, ongoing Government shutdown, ongoing US/China trade dispute, low inflation and more.

So why haven't rates improved further with these bond-friendly tailwinds?

The first Friday of 2019 was the day things changed for the Bond Market when a blockbuster Jobs Report and overly "dovish" Fed Chair Powell speech were delivered, which has helped Stocks move steadily higher at the expense of Bonds.

Here's an important word to consider as we head into the Spring home buying season and that's disinflation, which means a slowing growth rate of inflation. We are seeing signs of this today and if the trend continues, home loan rates will benefit as 2019 progresses.

If you or someone you know has questions about home loans, give me a call. I'd be happy to help.

Forecast for the Week
We kick off the week remembering Martin Luther King Jr. and the financial markets will be closed.

This is otherwise a light news week and with the government partially closed some reports, like New Home Sales and Durable Orders may not be reported.

Corporate quarterly earnings season ramps up this week after mostly positive numbers thus far.

Stocks continued their winning ways and have done so thanks to the Fed Powell speech back on Jan 4th.

Speaking of the Fed -- there will be no Fed members speaking this coming week ahead of the two-day Fed meeting on January 29-30. There is zero chance of a rate hike in January.

The markets will be listening closely to the Fed's thoughts on future hikes. At the moment, there is a very good chance the Fed Funds Rate will finish 2019 at current levels -- meaning no rate hikes.
Reports to watch:
  • Existing Home Sales will be released on Tuesday followed possibly by New Home Sales on Friday.
  • As usual, Weekly Initial Jobless Claims will be released on Thursday.
  • Durable Orders may be released on Friday.

Chart: Fannie Mae 4.0% Mortgage Bond (Friday Jan 18, 2019)
Japanese Candlestick Chart

The Mortgage Market Guide View...
Tip: Social Media and Property Pages: A Statistical Review

Today, it seems as though everyone has a social media page. In fact, around 70 percent of the U.S. population has at least one social media profile. If you're interested in connecting your business with even more potential customers, advertising on social media could be the way to go.

This is especially true for home sellers and agents. Millennials now account for 66 percent of the market for first-time homebuyers, and almost all of them use the internet to research and look at homes. If you're trying to expand your potential market, some of the top social media platforms can help.
  • Facebook: Currently, 69 percent of real estate agents say they use Facebook because it makes it easier to deliver advertisements to their core demographics. If you plan to post videos on Facebook to advertise a home, keep in mind that only 15 percent of users watch Facebook videos with the sound on. If you don't include subtitles, you're missing out on a large portion of your target market.

  • Instagram: Another top social media channel that home sellers should consider is Instagram. Not only is Instagram currently the fastest-growing social media network, but its visual nature also fits in perfectly with real estate. Also, don't forget to include the right hashtags to expand your reach.
When you're looking to grow your business, choosing the right content to share on social media can help. After all, you never know when your next potential buyer could be scrolling through your social media feed.

Sources: Lyfe Marketing, Adweek

Economic Calendar for the Week of January 21 - January 25

Economic Report
Tue. January 22
Existing Home Sales
Thu. January 24
Jobless Claims (Initial)
Fri. January 25
Durable Goods Orders
Fri. January 25
New Home Sales

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

As your mortgage professional, I am sending you the MMG WEEKLY because I am committed to keeping you updated on the economic events that impact interest rates and how they may affect you.

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Joe Mays
4242 Medical Dr., Ste. 4150
San Antonio, TX 78229

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