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Mike Premny
Mike Premny
Office: 415-543-9300
Fax: 415-543-9301
E-Mail: mikep@iconcap.com
Website: www.iconcap.com
Mike Premny
For the week of Aug 21, 2017 --- Vol. 15, Issue 34
In This Issue
Last Week in Review: Retail Sales were hot. Housing Starts were not.

Forecast for the Week: Did July home sales sizzle or fizzle? Find out.

View: Boost your social media brand with these timeless techniques.

Last Week in Review
"When she gets there she knows, if the stores are all closed ..." Led Zeppelin. Consumers had no problem ringing up sales in July (and June, it turns out!), while new construction ground down.

July Retail Sales rose 0.6 percent from June versus the 0.3 percent expected, while June was revised higher to 0.3 percent from -0.2 percent. It was the largest increase in seven months as consumers spent on autos and discretionary items. When stripping out autos, sales rose 0.5 percent in July, also above expectations. Consumer spending makes up about two-thirds of the U.S. economy, so this report was welcome news.

New construction ground down in July with Housing Starts falling 4.8 percent from June to an annual rate of 1.155 million units, below the 1.217 million expected. Homebuilders cite many reasons for the decline, including a lack of skilled labor, lack of lots to build on and higher costs for materials. Single-family starts, which make up the biggest share of the housing market, fell 0.5 percent. Starts on multi-family dwellings with five or more units plunged 17.1 percent from June to July. Year over year, Housing Starts were down 5.6 percent.

Building Permits, a sign of future construction, also fell in July, down 4.1 percent from June to an annual rate of 1.223 million annualized units. This was just below the 1.247 million expected.

Meanwhile, minutes released from the July Federal Open Market Committee meeting revealed some Fed members are concerned about low inflation and expect it to remain below the Fed's target 2 percent objective longer than previously expected. Also, no indication was given as to a start date for the reduction in the Fed's $4.5 trillion balance sheet.

The dovish Fed minutes coupled with weaker-than-expected construction data lifted Bond prices. At this time, home loan rates remain near historic lows.

If you or someone you know has questions about home loan products or current rates please contact me. I'd be happy to help.

Forecast for the Week
Find out if July home sales sizzled or fizzled.
  • Housing data kicks off Wednesday with New Home Sales followed by Existing Home Sales on Thursday.
  • Also on Thursday, weekly Initial Jobless Claims will be released.
  • On Friday, Durable Goods Orders will be shared.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.

When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.

To go one step further, a red "candle" means that MBS worsened during the day, while a green "candle" means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bond prices improved recently, lifted by economic news in addition to geopolitical events at home and abroad. Home loan rates remain near historic lows.

Chart: Fannie Mae 3.5% Mortgage Bond (Friday Aug 18, 2017)
Japanese Candlestick Chart

The Mortgage Market Guide View...
3 Savvy Boosts for Your Social Media Brand

Building a trusted brand that resonates with your clients is the foundation of solid marketing, especially when trying to cut through the clutter on social media. If you want to maximum your expertise, discoverability and credibility, then get to know some of these best practices.

Pick your platform. A 2016 study showed 83 percent of Americans have a social media account. And nearly half of Americans have interacted with companies on social media. Find out which specific social media platforms your clients use, and make sure your brand presence is known there. Don't try and tackle all of them if not needed.

Be responsive. If you want your clients to be loyal brand ambassadors, your brand must convey responsiveness with timely, thoughtful replies to questions and comments on your social media platform. Remember that other followers also read what you say ... or don't say.

Identify optimal consistency. Consistency is the main differentiator between high engagement and lost traction, but post frequency is not a one-size-fits-all equation. If you're not growing followers or engagement, you may need to post more (or in some cases less). Test daily and weekly frequency with your followers as well as different times and days of the week. Also find out what the experts are doing.

The beauty of social media is you can track results instantly and identify trends with your unique audience. These tips can help make sure you build a rock-solid social brand that brings you business.

Sources: Inc., Business News Daily

Economic Calendar for the Week of August 21 - August 25

Economic Report
Wed. August 23
New Home Sales
Thu. August 24
Jobless Claims (Initial)
Thu. August 24
Existing Home Sales
Fri. August 25
Durable Goods Orders

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

As your mortgage professional, I am sending you the MMG WEEKLY because I am committed to keeping you updated on the economic events that impact interest rates and how they may affect you.

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Mike Premny
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San Francisco CA 94114

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